Last week I wrote a post entitled "Disrupting the disruptor". Over the weekend this post was picked up by SocialMedia Today. Unfortunately, they re-published it before I had corrected a significant spelling mistake. A twitter search quickly revealed that within just a few minutes the post had gone viral as it was tweeted to an audience in the millions.

When I try to analyse why the post was so successful, it comes down to one thing, I posted an opinion of something that could potentially be controversial. It's as simple as that! As I'm about to attend an appointment, I'll explain this further in another post in the future.