On Monday, I was sitting in the foyer of a high rise building, catching up on some emails while I was in-between meetings.  Within a few minutes I had that "you're being watched" feeling sweep over my body.  As I turned to investigate, I noticed someone looking at me through the long lens of a camera.  When I realised she was by herself, I concluded that she wasn't a member of the Paparazzi.

As I was leaving, I introduced myself to her and asked what she was doing.  Her name is Sara Elin and she was on assignment to a large multi-national corporation which occupies a number of floors in the building.  She showed me some of the photo's which she had taken.  I suggested that she could do better and offered to pose for some more (I have a big grin on my face while writing this).

Later in the day I received an email from Sara.  She provided me with a few links to some of her online efforts to promote her work.  She has a great website which show cases her photography along with a blog.   Sara also has a Facebook page.

One of the things that I think a lot of organisations can learn from Sara, is that she isn't trying to sell anyone anything.  She is keen to showcase what she does and she's using Social Media to connect with people.  Anybody can do this, it's simple and yet effective.