One of the marks of a good leader, is the ability to communicate.  I don't just mean sending an email, I mean to communicate in such a way as to engage people.  How many times have you complained about the lack of communication within your organisation?  Come on, we all do it from time to time, no matter how good the communication may be in comparison to other organisations.  Through a lack of communication people often feel like islands drifting in the middle of the Pacific Ocean.

I once put on an event on to educate people on how to become a Social Business.  I purposely kept it quiet from the marketing department as it was part of an experiment.  I wanted to prove a few things to myself.  The night before the event I needed to get a few goodies from the marketing team.  They weren't impressed to find that they knew nothing about it with one of them exclaiming "Yet another event we don't know about."

How often have you sat in the lunch room with a colleague from another department, discussing a problem only to find that they had a solution?  There's nothing like stumbling upon a solution, it either saves you time or leaves you kicking yourself for not asking around.  If only this sort of thing happened all of the time!

So communication is appalling and there's just not enough of those water cooler type conversations.  Social Business is about removing traditional obstacles to collaboration.  It's about being able to track conversations and events which are important to individuals or maybe even keeping your finger on the pulse.  By being able to quickly identify expertise, those water cooler conversations are maximised.  They become more and more regular.

A product of Social Business is that employee's are able to make connections with people who matter within the organisation. Being able to recognise experts carries a certain amount of satisfaction.   However, being recognised by peers as a subject matter expert has even more powerful results.