The other day, I quickly became interested in a conversation on twitter.  One of my colleagues had decided to nominate me for a prize from Old Mout Cider who were embarking on a social marketing campaign.  Within a few minutes Old Mout Cider send out a tweet saying that I, along with some others, had won a few bottles of Cider.

True to their word, today I received four bottles of various cider to try.

What interests me about this, is that this is yet another example of a New Zealand business adopting modern marketing strategies to get their product out to the masses. I like social business.