Thursday, August 23, 2012

What I'm doing to build a brand army

Over the past couple of days, tickets for my event have been made available for sale and I've people contacting me asking how they can be involved.  Based on some great relationships, I'm getting a lot of constructive feedback which is helping me to fine-tune things to ensure better outcomes.  This is really exciting.

One of the things that I've learnt, is that there are a number of people who are wanting to journey with me.  They're wanting to learn with me and to also share what they have learnt.  As my business is currently a blank canvas, we've got the perfect opportunity to see what really can be done.

My next step is to build a "Brand Army".  This is a group of people who are committed to a cause and want to help.  My view is that these people should be able to share and learn in a secure environment, they should then be able to experiment and discuss their findings.

People have been asking how they can help.  My response has been, "I need to get 250 people to buy tickets to my first event".  How can I do this?  I have a few ideas, but I would love to engage with others so that we can all learn something in the process.

If you'd like to be a part of this, then I would like to invite you to a secure online community.  Please either send me a message on twitter (@socialbizguy) or email me.

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