Thursday, July 12, 2012

Winners have customers come to them, losers have to send out search parties


Okay, so you’re probably wondering, if I’m for real.  I consistently blog and tweet about the value of Social Business.  But really? Really? Where’s the proof?

While the company I work for is huge with over 400,000 employees around the world.  I have focused on building my own online presence.  Something which has taken years of hard work and a lot of trial and error.  I’ve not become a multi-millionaire so I can’t show you a video of my rented late model sports car, my mate’s yacht or a recently listed open home!  We’ve all seen those ‘get rich’ videos. 

The reality is that I do business differently.  I’ve learnt to use social tools to build new connections which have turned into real life experiences.  I don’t pick up the phone to make cold calls; I’ve learned to study my customers through their digital footprint.  I’ve learnt not only about being in the right place at the right time, but also how to predict where that time and place is likely to be.

This morning I’ve been doing what I usually do when I get to work.  I’ve been checking through the email I received over night.  Interestingly enough, there are no new people wanting to connect with me through my email.  I check my direct messages on Twitter (@SocialBizGuy), to find that there are three new people who want to connect with me.  This is not a new thing, it has been happening for some time.

On a personal note, the ROI (Return on investment) for me as a sales person is the ability to engage with my target market in a meaningful way.  How are you connecting with your customers?  What would it be like if each of your employees were empowered in this way?

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