Thursday, July 26, 2012

Event Summary - How IBM Transformed into a Social Business

Photo provided by Mr. Social
This time yesterday morning, some of the movers and shakers of the 'Social' world were gathering to meet at IBM New Zealand to gain some insights on how IBM transformed into a Social Business.  This event was attended by close to 80 people.

New Zealand companies have been struggling to come to terms with the real value of modern collaboration.  I focused my presentation around being able to identify the significant return on investment which isn't as hard to realise as a lot of people think.  It all stems from three traits of a successful social business; Engaging, Transparent and Nimble.

I would like to share a few resources which I had mentioned during the presentation and which have been created by other people as a result of the presentation.

Presentation Notes
Throughout the presentation, Michael Sampson (author of several books on adoption strategies), created concise notes which cover off my key points and posted them on his blog.  Click here to see them 

Photos
Mr. Social (Amar Trivedi) captured the event with a few photos which he has share on his blog 

IBM Social Computing Guidelines
http://www.ibm.com/blogs/zz/en/guidelines.html

Lotus Greenhouse
This site provides a showcase for the IBM Social Platform. It's a great way for you to see how you could interact both internally and also with your customers.
https://greenhouse.lotus.com/wpsgh/wcm/connect/lotus+greenhouse/lotus+greenhouse+next+site/home/lgh+next+homepage

Zite 
This is application I talked about which creates a magazine with articles which are of interest to you. It's a great way to cut through the clutter and get to what matters most to you.
http://zite.com/

IBM Social Business Website
This site has a lot of information along with case studies which may help for you to formulate ideas.
http://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html
 

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