Recently, I've been looking at what New Zealand businesses are doing with Social Media.  There are a lot who are wanting to get on board with new innovative forms of marketing.  I can think of a small handful who are doing well.  For instance, Air New Zealand and ASB Bank.

If you've been trying to work with Social Media, but you're not getting the results, then leave a comment on this post, let's talk about it as an online community.

In the main, most New Zealand businesses are struggling.  It's not hard to find a business with a Twitter account or a Facebook page, maybe even both.  In many cases it's obvious that money has been spent to ensure that there is a professional look and feel to what is displayed.  However, after a few tweets and comments, it would appear that the attempt has somewhat failed.

So what do I look for, when determining what may be a failed attempt?

  1. A lack of customer interaction
  2. A lack of followers (Twitter) and page likes (Facebook)
  3. Company stops posting tweets and updates within a few days
Okay, this doesn't appear to be too scientific, actually rather basic.  That's because it is basic.  In most cases the metrics are obvious and available to the public.  In the days where a website was the "online presence", there were very few signs which would give away how successful it was, the statistics were not commonly available.

Right now, I would like to pause and say "Congratulations" to all those who have given it a go!  It is a bold move to attempt something new.  I'd also like to say "Don't give up".  This is a learning journey for every organisation.

To be successful, you need to sit down and work out a plan.  I often talk about coming up with a Social Business Agenda.  Social Media provides a great way to engage with both prospects and customers.

If you've been trying to work with Social Media, but you're finding that you are not getting the results, then leave a comment on this post, let's talk about it as an online community.