Saturday, May 5, 2012

The question needs to be asked, how do you protect your brand from the savage world of social media?


I don't want to sound pessimistic, but the truth of the matter is, that your all important brand is not as good as you think, nor is it important.  Today, it is risky business to sit behind an office desk, reviewing great ratings in customer satisfaction, but while your brand is at its best, it could all be destroyed within minutes.  It only takes one person to have a bad experience and it could be all over.

Many companies have experienced trills of having their brand catapulted into the social-sphere while gaining potentially  positive results.  However, over recent months we have seen some of the worlds most well-known brands, come under attack with devastating results.  The question needs to be asked, how do you protect your brand from the savage world of social media?

I talk to a number of businesses about what they're doing in regards to social marketing and social business.  Too often, the answer is that the business has decided that it is not within their plan and will therefore not engage.  The response could be summed up as burying their heads in the sand.  Today, this should be considered to be negligent business management.  In my years managing businesses, it has been important to identify risks and to either eliminate them or, to sort out a plan on how to manage that risk should a situation arise.

You need to have a plan.  Are you listening?  No, not to me.  Are you listening to what people are saying about your brand on the social networks?  What is the sediment, is it positive or negative?  What is your plan when someone posts something negative or potentially destructive?

A service which I offer to customers, The Social Business Agenda, is a series of workshops which helps businesses to understand the importance of putting in place strategies.  The world has changed and so must your business if it is not only to survive, but to thrive in this new era.  Burying your head in the sand will not make it go away, it is time to Get Bold and Get Social.  Contact me to organize your Social Business Agenda.

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